Market Sensing Capability and Customer Relationship Management on Marketing Performance: Role E-Marketing Strategy
نویسندگان
چکیده
This study aims to investigate the effect of market sensing capability (MSC), customer relationship management (CRM) and Electronic-marketing strategy (e-MS) on marketing performance (MP). tries solve gap between performance. Respondents this were 192 owners or leaders Muslim fashion SMEs in Central Java. A hierarchical regression analysis was used for data analysis. The results showed that have a significant e-marketing Furthermore, can mediate with performance.
 
 Keywords—Market Sensing Capability; Customer Relationship Management; e-Marketing Strategy; Marketing Performance
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ژورنال
عنوان ژورنال: Jurnal Manajemen Indonesia
سال: 2022
ISSN: ['1411-7835', '2502-3713']
DOI: https://doi.org/10.25124/jmi.v22i3.3768